J. Cole is putting Kevin Hart on blast.
Late last week, rapper J. Cole released his highly anticipated album K.O.D. and fans could not be more excited. It first broke Apple Music’s first day streaming records with a whopping 64.5 million album streams and Spotify’s with 36.7 million album streams. The album will debut at no. 1 on the Billboard chart and will be the fastest selling album of 2018 thus far.
That same day, J. Cole also released his video for the lead single “ATM” to coincide with the album. Now, just a few short days later, he has already dropped his next single and accompanying video.
“Kevin’s Heart” is a harsh criticism of comedian Kevin Hart‘s past history with infidelity as well as his scandal in September of last year. The actor/comedian was caught cheating on his at the time eight-months-pregnant wife.
K.O.D. is an intense look at addiction in its many forms and “Kevin’s Heart” is no different. He paints infidelity akin to any other addiction whether it be alcohol or drugs. That addiction can be exacerbated by fame and money and become even worse.
Love get confused in the mind of a child
‘Cause love wouldn’t lie like I lie and it’s wild
Wanna have my cake and another cake too
Even if the baker don’t bake like you
Even when the flavor don’t taste like you
Kevin Hart stars in the video directed by J. Cole and Scott Lazer. In the five and a half minute video, the comedian must deal with the fallout of such a public scandal. He faces judgmental looks from fellow customers at the grocery store, hearing it on the radio as he drives through town and receives advances from random women.
The video comes to a close in a bathroom where a stranger gives Hart advice on learning from, and not dwelling on, his mistakes. When he approaches his home after the long day, he lets out a soft chuckle and the camera pans to “Choose Wisely” being written in the sky.
The video works as catharsis for past transgressions due to addiction and learning to move forward.
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