Shawn Mendes proves the power in simplicity.
Vine sensation turned pop superstar Shawn Mendes has released his most powerful video yet for his latest single, the chart topping “In My Blood.”
Instead of going for big and flashy, something overproduced and negating the core message of the song, Mendes and director Jay Martin opted for something more stripped down, more powerful in its simplicity.
It proves, according to Billboard, that “sometimes the most minimal art makes the biggest statement.”
The video starts with an aerial shot of the singer lying on the ground staring up helplessly at the sky. The plainness of the shot fully encapsulates the listlessness mental health debilitates with.
As he sings “help me/it feels like the wall are caving in” the walls literally start to cave in and cascade towards Mendes as he lies on the floor.
Snow turns to a downpour as he continues through the song. Poor mental health can often make one feel as if they are constantly in a whirlwind or a storm, so to use this imagery is not only powerful, but smart.
It provides visuals for those who don’t understand that sort of struggle.
As the video comes to a close, sun beams in and flowers begin to bloom in place of the storm. Mendes makes a statement in the plainest way about a typically taboo subject.
The song marks the beginning of Mendes’s most vulnerable music to date. Mendes has been particularly forthcoming with how “In My Blood” was a reflection of the immense anxiety he developed from gaining rapid fame and the pressure of maintaining it.
“Growing up, I was a pretty calm kid. I knew people who suffered from anxiety, found it kind of hard to understand, and then when it hits you, you’re like, ‘Oh my god, this is crazy.’”
“In My Blood” is the first single from his upcoming, yet-to-be-named third studio album. Watch the video below.
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Watch: Shawn Mendes In My Blood