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Ashley Graham unveils new swimsuit line with an unretouched campaign

Goodbye to photoshop

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Ashley Graham takes body positivity one step further with an unretouched campaign titled “Power of Paparazzi” to unveil her new summer swimsuit collection with Swimsuits For All.

The curvaceous model shared with InStyle where the idea of having unretouched images become the powerful message she wanted to share with her cult following with this campaign,

“When shooting this campaign in Miami, the paparazzi began following us and taking pictures. Looking at their photos sparked an idea, “Why not use their photos as the campaign images? These raw and unedited images would remind women that they are “flawless” in their own right and that they already have the perfect beach body!”

She adds,

“Of course, it’s daunting knowing the paparazzi may have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it’s changing people’s lives.”

For this collection, the model brought back her signature silhouettes, but with an art décor feel. The 9-piece range features flattering one pieces, sexy cutouts, chic necklines, and sultry bikinis- there is certainly something for every body type and every kind of woman. She keeps the color neutral this time around giving that undeniable elegance that she is known for.

The line is currently available on for sizes 4-22 and priced at $102-$120.

Graham yet again showcases that every woman no matter the size, age or figure can rock whatever she wants whenever she wants. Time for more luxury brands and retailers to join in the cause and provide luxury pieces for all women. Inclusivity is here to stay and who better than Ashley Graham to be the face of change.

Watch the campaign:

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