The outerwear brand The North Face has partnered up with The Renewable Workshop to create an upcycled collection called The North Face Renewed. By partnering up with the well-known workshop the label hopes to help reduce the amount, of textiles that end up in landfills.
According to The North Face, approximately 85% of textiles end up in landfills on a yearly basis. These textiles eventually end up in the ocean, consumed by animals and/or continue to remain on land, polluting the environment as most of them are not biodegradable.
The North Face Renewed has been described as “a collection of refurbished clothing meant to explore” the project will feature renewed outerwear, affordably-priced shirts, pants, and layering pieces that have been restored to almost brand-new conditions.
The brand hopes this initiative will be the first step towards establishing a circular business model. The North Face Renewed will launch this month as an eCommerce store in a pilot phase until September, in hopes of making a big splash with fans and allowing them to purchase their preferred pieces at discounted prices. If all goes well it is rumored the label will expand and offer its revamped pieces in retail stores as well.
Seeing a big brand take a step forward in creating apparel that is sustainable and less harmful to the world is quite encouraging. It will be quite interesting to see if other big names in fashion will jump on the bandwagon and consider this business model as well.
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